Search Engine Optimisation
Please give us a call free of charge on 0800 849 8839 or send us an email for a free no-obligation quotation.
Search Engine Optimisation
Search Engine Optimisation (SEO) is first of all ensuring that the coding of your website can be easily read by the web spiders that crawl all websites, to decide where they will be placed in the ranking of Google, Yahoo, Bing and the other major search engines. We ensure that the content of the website, especialy the home page, contains the major key words that you think potential customers will enter when using a search engine.
Without professional search engine optimisation, your website has very little chance of ever achieving a page 1 position in Google.
The Seach Engine Optimisation Process
The first stage in the search engine optimisation process is to perform a complete analysis of each page of your website, including keyword and competitor research. We then make changes to the code and the content on every page of the site to ensure that it is relevant to the page title. We will also discuss with you a link building campaign to increase the importance that Google attach to your website. The more important that Google considers your website, the higher the position they will give it. Monthly reviews are carried out to ensure that the content is fresh and that it also complies with the latest rules from the search engines, so we don't infringe any of their regulations. Monthly submissions to the search engines are also made so they are aware of any changes that have been made.
Google Adwords - Pay per click advertising
Whilst good search engine optimisation will get your website high in the natural listings, it can take some time to appear, especially if you have a newly-registered domain name. If you need to kick-start your search engine optimisation campaign, Google Adwords (the boxes on the right hand side) which work on a pay-per-click basis can get you on page 1 of Google within a couple of days, depending on how much per click you are prepared to pay. We will manage your Google Adwords campaign as follows:
- Keyword research to find out what users are actually typing in the search box looking for your products and services
- Competitor research to see what key words the top performers are using and we can also find out what your competitors are paying per click for popular keywords so we can build the campaign accordingly
- Setting up your own Adwords account within our own Google Client Centre area
- Setting up a Google Analytics account so you can track the progress of your campaigns
- Setting up each campaign to be relevant to your business. If you were an optician we would set up separate campaigns for example, Opticians, Contact Lenses, Spectacles, Sunglasses, each directed to the relevant page on your website
- Designing punchy and eye catching adverts to encourage the user to click on them when they are displayed
- Daily monitoring of bids and amending these where necessary
- Monitoring daily spending limits and increasing if required after client consultation
- Monthly reporting giving details of keyword and advert popularity. We will increase the exposure of popular terms and delete the non performing ones. This increases your Google Quality Score which will give you a higher position at a lower cost per click.
What is the cost?
Each campaign is different, depending on the size and quality of your current website, the range of your products and services and the competitveness of your business area. In any event, it is far more cost effective than off site advertising with the added advantage that you can track in real time which of the ads are working and which are not. This is pretty much impossible with newspaper or trade journal advertising.
Please give us a call free of charge on 0800 849 8839 or send us an email for a free no-obligation quotation.
Search Engine Optimisation London
|
